Responsibilities:
Marketing Strategy and Campaigns:
- Collaborate with the marketing team *in Australia to develop comprehensive marketing strategies that align with overall business objectives.
- Plan and execute multi-channel marketing campaigns, including email marketing, social media, content marketing, events, and advertising.
- Create compelling marketing content (e.g., blog posts, whitepapers, case studies, videos) to generate leads and support the sales process.
- Monitor campaign performance and adjust strategies as needed to achieve desired outcomes.
Sales Support:
- Work closely with the Australia bases sales team, local college approved agents to understand customer needs, target markets, and competitive landscape.
- Provide sales collateral, presentations, and other resources to support the Agents, sales team in their efforts to convert leads into customers.
- Conduct market research and competitive analysis to identify opportunities for growth and improvement. Identify the right media to promote college and use it to promote our brand.
Lead Generation and Management:
- Develop and implement lead generation strategies to attract potential customers and nurture leads through the sales funnel.
- Utilize CRM software to track and manage leads, ensuring timely follow-ups and efficient lead conversion.
Customer Relationship Management:
- Maintain strong relationships with existing customers to enhance loyalty and encourage repeat business.
- Organise seminars and information sessions, conferences to provide information about our brand and use that platform to recruit new students.
- Gather customer feedback and insights to improve products/services and address customer needs effectively.
Sales Performance Tracking and Reporting:
- Monitor sales performance metrics, marketing KPIs, and other relevant data to assess the effectiveness of marketing efforts and sales strategies.
- Prepare regular reports for management, providing insights into sales trends, conversion rates, and marketing ROI.
Collaboration and Communication:
- Work collaboratively with cross-functional teams, including marketing, sales, product development, Agents, and customer support, to achieve business objectives.
- Communicate marketing initiatives, sales updates, and important insights to relevant stakeholders.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in sales and marketing, preferably in a B2B or B2C environment.
- Strong knowledge of marketing principles, strategies, and tactics.
- Knowledge of organizing seminars and conferences to promote our Brand to the market.
- Excellent communication and interpersonal skills to effectively engage with prospects, customers, and internal teams.
- Demonstrated ability to generate leads and convert them into sales opportunities.
- Proficiency in CRM software and marketing automation tools.
- Analytical mindset with the ability to interpret data and use it to make informed business decisions.
- Creative thinking and problem-solving skills to develop innovative marketing approaches.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong negotiation and presentation skills.
Joining our team as a Sales and Marketing Specialist offers an exciting opportunity to contribute to our company's growth and success. If you are a driven individual with a passion for both marketing and sales, we encourage you to apply and become an integral part of our team.
